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P&G Dominates List of Successful New Products

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By: TOM BRANNA

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Gillette hasn’t lost its edge since being acquired by Procter & Gamble. The company’s Fusion shaving line was the top new product launch in 2006 in the non-food category, according to Information Resources, Inc.’s 2006 New Product Pacesetters ranking of the year’s most successful new consumer packaged goods. The top 10 brands include: Gillette Fusion men’s shaving products, Tide with Febreze laundry detergent, Scott Extra Soft toilet tissue, Tide Coldwater laundry detergent, All...

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